New Exciting Partnership

EnduraBol is delighted to announce a new partnership with the Denis Brinicombe group. They will be the sole distributors of our EnduraBol Range.

Leading animal nutrition provider, the Denis Brinicombe Group, has embarked on a global joint venture with expert bolus manufacturer, Rumbol Products, to re-introduce the gold standard in cattle bolus technology that has been absent from the market for over six months, due to a devastating factory fire that ceased production.

Keith Greig, Brinicombe’s managing director, explains that the partnership is combining their resources to advance the bolus market at a rapid pace with an exciting R&D pipeline. “With us as the commercial partners providing technical expertise, and Rumbol as the bolus manufacturing experts, we’re jointly well placed to drive innovation in this sector,” he says.

“Rumbol’s founder, the late Norman Ritchie, was the inventor of the single point eroding bolus and patented the technology in conjunction with Glasgow University. Largely unknown within the farming community, Rumbol has used its expertise to supply boluses to the merchant trade for almost 40 years and this partnership with Brinicombe ensures that this will continue.

“As manufacturers ourselves, we understand the importance of product efficacy and we are privileged to work with Rumbol to ensure that farmers in the UK and beyond can continue to buy the same product with confidence,” says Keith.

The first stage of this journey lies in the­­­ launch of a new brand, which is underpinned with unique cattle bolus technology in the UK and Ireland this September, with international distribution to follow.

“The 8-month EnduraBol Cattle and the 6-month EnduraBol High Iodine products will be available via the Group’s trade arm, B2B Nutrition, which will supply both proven products to the agricultural merchant trade and vet practices,” he says.

“Although the EnduraBol brand is new, it has an established marketplace pedigree with years of scientific research and trial data behind it so, the needs of either growing and finishing stock or breeding cows can be met by using Cattle or High Iodine.”

Glen Dove, Rumbol Products general manager, explains that the technology in the new boluses delivers a sustained, reliable supply of micronutrients throughout an extensive 240-day supply window, to provide precision nutrition in conjunction with the animal’s needs.

“Unlike many other boluses which only provide three or four elements, the Rumbol technology allows the new products to deliver six trace elements as well as three vitamins,” he says.

“All this is encased within a resin coating which means a single point of erosion, preventing inconsistent breakdown and therefore regulating the release of daily micronutrients. While the addition of an inert weight ensures the bolus remains in the reticulum, before dissolving naturally at the end of the product’s lifespan leaving no residue.”

The new bolus ranges will be available to purchase this September – for further information about the new EnduraBol bolus range, please visit the Rumbol website at or contact the Brinicombe team on 01363 775115.